Overview
The canonical home of the Formula.life breathing method — a free, in-browser breathing practice with synthesised audio cues and no audio files, built to earn trust in one sitting before a short quiz routes each visitor to the right paid session.
The Challenge
Features
A structured cycle of guided breaths with inhale/exhale cues synthesised live via Web Audio, so the practice runs with zero audio files.
Routes each visitor toward the offer that fits their situation, straight from the free practice.
Full parity between English and Russian, matching Feodor's cross-border audience.
WebSite and Person JSON-LD linking Formula.life to Feodor's other properties for AI-search visibility.
Connects the free practice straight into the existing paid session and consultation offers.
Cormorant Garamond and Inter typography with its own accent colour, kept visually distinct from the other breathing-brand sites.
Services Rendered
- UI/UX Design
- Frontend Engineering
- Backend Integration
- SEO Optimisation
- Deployment & Hosting
- 30-Day Bug Review
- GDPR Compliance Guidance
- Full IP & Credential Handover
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